Since 2004, over 10,000 SEO professionals have learned SEO by reading The SEO Book.
Published as an ebook, you benefit from no shipping charges and access to an immediate download.
The SEO Book is read and recommended by independent web professionals, first time webmasters, and marketing professors across the World

Outlines every one of the major strategic steps to develop your search marketing initiatives.
This book teaches Web marketers what to do from the beginning so they can implement a successful search marketing program—the strategic steps to define the scope and cost of your search marketing program, develop a team, create a proposal, get executive approval, manage, and measure your search marketing program.
Written to help SEO gain it’s rightful place in big business plans, you have to read it to appreciate it